The Idaho Potato Commission has extended it's sponsorship of the Famous Idaho Potato Bowl. The IPC has sponsored the bowl game each of the last 8 years. The game has been played since 1997 under various title sponsors.

2020 will mark the 23rd annual bowl game at Albertson's Stadium, the 9th as the Famous Idaho Potato Bowl and this year the game will take place after the new year, with kickoff slated for Friday, Jan. 3, 2020, at 1:30 p.m. MT. The game will be televised on ESPN for the 12th straight year.

“We are excited to continue our relationship with the Idaho Potato Commission,” said Kevin McDonald, executive director of the Famous Idaho Potato Bowl. “There could not be a more fitting title sponsor for this bowl game. We have built a strong relationship with the IPC over the last eight years,  and look forward to many more.”

“Our partnership with the Famous Idaho Potato Bowl has proven to be incredibly beneficial for the entire Idaho potato industry,” said Frank Muir, President & CEO of the Idaho Potato Commission. “It is an unmatched opportunity to support Idaho’s most important agricultural crop, which generates more than $4.5 billion in annual revenue and employs more than 30,000 people. Continuing our relationship with the Famous Idaho Potato Bowl was an easy decision and we look forward to being a part of college football’s bowl season for years to come."

The Famous Idaho Potato Bowl ranks alongside some of the most recognizable bowls in the country as a game that pays tribute to its state's top agricultural export. The Orange Bowl, Sugar Bowl and Cotton Bowl all took their namesakes from products critical to their respective state's economic health. Idaho has been the nation's largest producer of potatoes every year since 1957. The "Famous Potato" slogan was initiated by the IPC and added to the state's license plates in 1948.

Through the extended partnership, the Bowl will be featured prominently in national and regional marketing campaigns conducted by the IPC. The popular Big Idaho Potato Truck will once again be front and center at this year’s game. Through its charitable program, "A Big Helping," the Truck will be making a donation to RODS, a non-profit that finds homes in the U.S. for children in other countries who have Down syndrome. The Truck has served as the main attraction at several high-profile events in 2017, including the Pro Football Hall of Fame Parade and the NASCAR race at Pocono Raceway.